B+W Filter introduces new packaging concept for its 75th anniversary

B+W Filter stands for high-tech filters of the highest class. This is the result of 75 years of experience, know-how and development work. This premium philosophy does not end with the filter but is consistently continued in the packaging. To celebrate this year's anniversary, B+W Filter is introducing its new packaging concept.

Starting now, B+W filters will be available in a high-quality cardboard box. The security label adapted to the new standards is located on the side of this box (we already reported in April), which can be used to check the authenticity of the filter on the Schneider-Kreuznach website. Simply scan the QR code inside the packaging, enter the 6-digit verification number and be sure that you have purchased an original B+W filter.

However, the highlight of the new concept is first discovered when the box is opened. From now on, all B+W filters will be delivered in high-quality cases made of genuine leather. The leather cases not only protect against scratches and dirt but can also be reused for storage and transport. A stylish accessory for all photographers in everyday life.

For a quick and targeted access to the right filter, the fine leather pouches are provided with a viewing window on the back for labeling. The new packaging will be rolled out gradually from now on.

New packaging concept
to celebrate the
75th anniversary