Cardboard instead of plastic: Schneider-Kreuznach adapts its B+W packaging
The new packaging for B+W Filter and cleaning accessories is made of cardboard and will gradually replace the previous plastic wrap. “This is an important step toward reducing environmentally damaging materials,” says Michael Kappler, Product Manager for B+W Filter at Schneider-Kreuznach.
The new packaging concept is clearly structured and coordinated with the design of the new filter and cleaning accessories. The content is recognizable at first glance by an illustration on the front of the packaging in the case of cleaning sets and labels on the packaging for filter accessories So customers can find what they are looking for easily and quickly. The new packaging underlines the high quality of B+W products.